How a restaurant, café or bakery gets more guests.
A restaurant, café, bar, bakery or pastry shop that people visit, eat at or order from.
Guests look in six places before they book a table.
Google Business Profile
People pick where to eat from the map, the photos and the rating.
Instagram
People save where to eat from the dishes they see.
Tripadvisor
Visitors read reviews here before they go.
TheFork
Where many diners book a table.
Food guides
The "best places to eat" guides AI answers quote.
TikTok
Visitors find places to eat from short videos.
More and more of them ask ChatGPT first.
They ask about best places to eat nearby, brunch and breakfast, where to eat near a landmark, prices, groups and booking and dietary needs. Questions like these, with your own words in the blanks:
- best a cuisine in your town
- restaurant in your town for a group of 10
- where to eat in your town with a gluten allergy
- how much is dinner for two in your town
- you or a competitor, which is better
- places like a competitor in your town
Four plays that work for restaurants, cafés and bakeries.
Dish of the week bringing guests back
Regulars come back for what is new, and visitors save posts of where to eat.
Review asks after a visit getting recommended
More recent reviews lift a place on the map.
Food guide outreach getting found
The guides decide who AI answers recommend.
A real menu page getting found
A menu as a page, not a PDF, can be read on a phone and by AI answers.
Three things come first.
Getting found
Guests who can't find you pick whoever they find first.
Getting recommended
New guests trust other guests more than anything you say.
Turning visitors into reservations
Every visitor who leaves unsure is a guest lost.
How often, at most.
These are limits, not targets: something with nothing to say doesn't go out.
- Drafts for Instagram posts
- up to 3 times a week
- Drafts for TikTok posts
- once a week
- A short video you film on your phone
- once a week
- An email to past guests
- once a month
- A new page
- when a page is the move you agreed
Nothing goes live without your yes.