How a local service business gets more customers.
A local service business people call or book for a job: plumbing, electrical, cleaning, repairs, removals, building work.
Customers look in three places before they book a job.
Google Business Profile
People call whoever is on the map with good reviews.
Trustpilot
Reviews decide who gets the call.
Local directories
Directories AI answers quote for "best near me".
More and more of them ask ChatGPT first.
They ask about best service nearby, emergency jobs, prices and quotes, how to choose and reviews and trust. Questions like these, with your own words in the blanks:
- best your service in your town
- your service in your town who can come today
- what to do when their problem at home
- how much does a job cost in your town
- you vs a competitor
- your service like a competitor in your town
Three plays that work for local service businesses.
Review asks after a job getting recommended
The business with more recent reviews gets the next call.
Service-area pages getting found
People search the service with the place in it.
An easy quote request turning visitors into quote requests
A visitor who can ask for a quote in one step does.
Three things come first.
Getting found
Customers who can't find you pick whoever they find first.
Turning visitors into quote requests
Every visitor who leaves unsure is a customer lost.
Getting recommended
New customers trust other customers more than anything you say.
How often, at most.
These are limits, not targets: something with nothing to say doesn't go out.
- A short video you film on your phone
- once a week
- An email to past customers
- once a month
- A new page
- when a page is the move you agreed
Nothing goes live without your yes.