How a hotel or guesthouse gets more guests.
A hotel, guesthouse, hostel or holiday rental that guests book for a stay in one place.
Guests look in seven places before they book a stay.
Google Business Profile
Guests check the map, the photos and the rating before anything else.
Tripadvisor
Guests read recent reviews and how the hotel answers them.
Booking.com
Most guests compare price and score here first.
Instagram
Guests choose a stay from the rooms and the view they can see.
Expedia
The second place guests compare a stay.
Local travel guides
The "best places to stay" lists AI answers quote.
TikTok
Travellers plan trips from short videos of places to stay.
More and more of them ask ChatGPT first.
They ask about where to stay in the area, boutique and design hotels, hotels for couples or families, prices and deals, location and getting around and comparing hotels. Questions like these, with your own words in the blanks:
- best boutique hotel in your town for who it is for
- hotel in your town with a rooftop and breakfast
- where to stay in your town on a first visit without a car
- how much is a night in a good hotel in your town
- you vs a competitor, which is better
- hotels like a competitor in your town
Five plays that work for hotels and guesthouses.
A walk through the room getting found
Guests book what they can see; a short walk through the room shows it.
Direct-booking perk turning visitors into booking requests
A small perk for booking direct moves guests off the booking sites and their commission.
Review replies within 24 hours getting recommended
Guests read how a hotel answers reviews as much as the reviews themselves.
Past-guest email bringing guests back
A guest who stayed once books again for the cost of an email.
Local listicles getting found
The "best hotels in" lists shape what AI answers recommend.
Three things come first.
Turning visitors into booking requests
Every visitor who leaves unsure is a guest lost.
Getting recommended
New guests trust other guests more than anything you say.
Getting found
Guests who can't find you pick whoever they find first.
How often, at most.
These are limits, not targets: something with nothing to say doesn't go out.
- Drafts for Instagram posts
- up to 3 times a week
- Drafts for TikTok posts
- once a week
- A short video you film on your phone
- once a week
- An email to past guests
- once a month
- A new page
- when a page is the move you agreed
Nothing goes live without your yes.