How a health clinic gets more patients.
A clinic or practice (physiotherapy, dental, medical, psychology, aesthetics) where patients book appointments.
Patients look in three places before they book an appointment.
Google Business Profile
Patients choose from the map and the reviews.
Doctoralia
Where many patients search and book.
Health directories
Insurers and directories list who treats what.
More and more of them ask ChatGPT first.
They ask about best clinic for the treatment, treatment for the problem, prices, insurance, first visit and urgent appointments. Questions like these, with your own words in the blanks:
- best your specialty in your town
- your specialty in your town that works with my insurance
- what to do for their problem that will not go away
- how much does a a treatment session cost in your town
- you or a competitor for a treatment
- clinics like a competitor in your town
Three plays that work for health clinics.
Review asks after a treatment getting recommended
Patients trust other patients more than anything a clinic says.
Pages that answer patient questions getting found
Patients ask the assistants before they book.
Prices on the page turning visitors into appointment requests
A clinic that shows its prices gets the booking.
Three things come first.
Getting found
Patients who can't find you pick whoever they find first.
Turning visitors into appointment requests
Every visitor who leaves unsure is a patient lost.
Getting recommended
New patients trust other patients more than anything you say.
How often, at most.
These are limits, not targets: something with nothing to say doesn't go out.
- A short video you film on your phone
- once a week
- An email to past patients
- once a month
- A new page
- when a page is the move you agreed
Nothing goes live without your yes.