How a beauty or wellness studio gets more clients.
A salon, barber, spa, nail or wellness studio where clients book treatments.
Clients look in five places before they book.
Google Business Profile
Clients pick from the map, the photos and the reviews.
Booking apps
Many clients book treatments in an app.
Instagram
Clients choose from the results they see on people like them.
TikTok
Treatments are found from short before-and-after videos.
Local guides
The "best salons" lists AI answers quote.
More and more of them ask ChatGPT first.
They ask about best studio for the treatment, prices, booking online, special occasions and nearby. Questions like these, with your own words in the blanks:
- best a treatment in your town
- a treatment in your town for a wedding
- where to get a treatment done properly in your town
- how much does a treatment cost in your town
- you or a competitor
- studios like a competitor in your town
Four plays that work for beauty and wellness studios.
Before and after turning visitors into bookings
Clients book after seeing the result on someone like them.
Review asks after an appointment getting recommended
Clients choose the studio with the freshest reviews.
Treatment prices on the page turning visitors into bookings
Clients book where they can see the price.
Past-client email bringing clients back
Regulars are most of the business.
Three things come first.
Getting found
Clients who can't find you pick whoever they find first.
Turning visitors into bookings
Every visitor who leaves unsure is a client lost.
Getting recommended
New clients trust other clients more than anything you say.
How often, at most.
These are limits, not targets: something with nothing to say doesn't go out.
- Drafts for Instagram posts
- up to 3 times a week
- Drafts for TikTok posts
- once a week
- A short video you film on your phone
- once a week
- An email to past clients
- once a month
- A new page
- when a page is the move you agreed
Nothing goes live without your yes.